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5 things marketers need to stop doing in 2019 | B2B Marketing

The must-know tips for marketers to up their game

It’s the time of year when marketers start to think about what they’ll do differently over the next 12 months.

But, as well as leveraging trends and trying new techniques, there are undoubtedly certain things marketers need to STOP doing in 2019 too.

This practical step-by-step guide walks marketers through what NOT to do and how to make the all-important shift to achieving greater ROI:


  1. STOP 

    Split-testing emails

  2. STOP 

    focusing on vanity metrics

  3. STOP 

    building blogs to house important campaign content

  4. STOP 

    accepting a disconnect between data

  5. STOP 

    the disconnect between sales


“Marketers’ time is becoming increasingly precious so instead of duplicating effort, the priority should be achieving efficiencies”.

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