Using social media as the primary channel to promote and celebrate a B2B partner event
delivered high levels of engagement and positive brand sentiment demonstrating value of social for targeting SME audience
Nectar Business is part of
, the UK’s largest loyalty programme. It is specifically aimed at small business owners, allowing them to collect Nectar points on business purchases with a range of coalition partners including Brakes, Hertz and DHL Express, which they can then spend on rewards for themselves or the business.