Content management platform Episerver has acquired personalisation and analytics company Idio.
Episerver aims to use Idio’s one-to-one approach to help its
content management system
, personalisation, commerce expertise and customer insights. Using predictive analytics, Idio can gauge interests and intent of individual buyers.
Justin Anovick, Episerver’s chief product officer, said: “Episerver plus Idio gives companies the technology they need to easily provide value to each individual in the form of a truly one-to-one digital experience. Episerver and Idio are a seamless fit both technically and culturally, and we are highly motivated to prove our combined value now and in years to come.”
Episerver helps businesses scale customer-centric approaches to
with more than 900 partners and 8000 customers globally.