Website builder GoDaddy has launched a campaign encouraging small businesses to improve their company by using its web building tools and software.
The campaign, known as ‘Four Inch Freddies’, features England cricket legend Andrew ‘Freddie’ Flintoff. The campaign video features Freddie crafting miniature models of himself, explaining how he designed and built a GoDaddy website for his venture in under an hour.
The ‘four inch Freddie’ figurines can be purchased online, with 20% of the profits going to mental health charity Mind.
Kate Cox, VP and CMO at GoDaddy said: “The UK is setting the pace for entrepreneurs setting up websites to support their small business, side hustle or life fulfilling venture. Working with Freddie Flintoff and his ‘four inch Freddies’ side hustle allowed us to showcase how easy it is to set up a website in under an hour with GoDaddy and we can continue to help fuel Britain’s place as one of the leading nations for digital entrepreneurialism.”
The campaign will run across TV, digital, social media and events.