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How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered | B2B Marketing


In recent years, it feels like everything is more competitive than ever. With more noise online, and a bar that never seems to stop rising, really standing out from the crowd is not an easy task.


For Man Bites Dog, however, this was a challenge that was there to be overcome. At the B2B Marketing Awards 2021, they won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered.


In this award-winning campaign, Man Bites Dog helped Standard Chartered – an international bank focused on the emerging world – create an international campaign to promote their sustainable finance offers. In the words of Claire Mason, founder and CEO at Man Bites Dog: “This campaign is part of the bank’s core strategy to be a leader in sustainable finance through the stand it takes in its thought leadership, ESG behaviour and the products and services it offers.”


The result of this standout campaign? Man Bites Dog helped to differentiate Standard Chartered from its competitors, increased the reputation and visibility of the bank’s message, and drove engagement with hundreds of Standard Chartered’s corporate decision-maker targets.


Want to know how they did it? Download the full case study now.


“Man Bites Dog clearly took the deep insight around the topic, understood how it was relevant to the decision-makers, incorporated what their client had to offer, and applied their trade brilliantly to devise this campaign. It’s no mean feat to put all that complex stuff in the melting pot and pour out a winning formula. Very impressive.” 


Andrea Clatworthy, global head of ABM, Fujitsu, and judge at the B2B Marketing Awards 2021

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