HOW TO: Communicate a merger and acquisition | B2B Marketing

Top tips for organisations rolling out an M&A, integration and re-branding strategy after a merger or acquisition 

When two companies merge, the complexities, emotions, and often sweeping changes behind the deal can hinder effective communication to key stakeholders. Ivar Kroghrud, CEO of QuestBack, Europe’s leading enterprise feedback management (EFM) provider, shares his views on the importance of implementing a seamless communications stra tegy during M&A and rebranding activity and the lessons learned, following QuestBack’s own recent acquisition and integration of Globalpark as well as three more acquisitions over the past four years .

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