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How to engage employees in a rebrand | B2B Marketing

Your essential guide to engaging and motivating employees during a rebrand.

A company rebrand is much more than just refreshing the logo. It needs a vision that inspires customers; values that employees can live by; and a proposition that differentiates it from its competitors.

Here we share our tried and tested methodology that forms that foundations of successfully engaging your employees in your rebrand.

This guide will outline the steps you need to take including:

  • Creating a climate for change
  • Engaging and empowering the organisation
  • How to implement change and maintain mommentum

“A brand’s success depends on all employees uniting behind it, being confident in what the brand stands for, and what makes it stand out. They need to live and breathe the brand, not just pay lip service to it.”

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