A pair of analytics providers have chosen new CMOs, with Visier appointing Christy Marble and Infogroup hiring Tony Marlow.
Former SAP Concur CMO Christy Marble has joined Visier, where she will aim to grow the company as it steps into new markets.
Marble has more than 25 years experience in both B2B and B2C technology, financial services and cloud businesses, where she oversaw integrating acquisitions into global companies. Prior to SAP Concur she held executive roles at Vertafore and Sallie Mae.
“I see this as an incredible opportunity to change the game by taking data and analytics beyond reporting into the realm of delivering actual answers to complex workforce challenges, which meaningfully impact businesses around the world,” she said.
Infogroup hires Tony Marlow
Meanwhile, former VP of B2B marketing at Yahoo and Oath, Tony Marlow, will now oversee Infogroup’s corporate marketing strategy, brand development and communications.
He said: “This is a period of supercharged innovation for big data and augmented business intelligence. Infogroup’s leadership in these areas is inspiring and I look forward to ensuring that our data-driven technologies continue to dive high-impact marketing success for our partners.”
Michael laccarino, CEO of Infogroup, describe Tony’s appointment as a vital addition to the leadership team and described his strategic vision and marketing expertise as “unrivalled”.