Packed with marketers at the forefront of the B2B tech sector the InTech stream was filled with learnings on the latest strategies, tactics, ideas, and inspiration for creating growth-driving marketing.
As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality?
Kirsty Dawe, MD, Webeo
Use Gamification to Capture Data to Improve the Digital Experience
Gamification can strengthen and measure the relationship with your customers and create long-term loyalty and reactivate former clients. Time to gamify your customer experience.
Andreas Fabricius, VP of Commercial Excellence,LeadFamly