Leaders Roundtable: International Campaigns
This series of roundtables brings the online community of Propolis to life with exclusive thought leadership and networking for CMO and senior level Propolis members.
Date: 1 February 2024
Time: 2:45 PM GMT
Location: B2B Marketing Offices – Westgate House, 9 Holborn, London EC1N 2LL
International B2B campaigns are notoriously complex. Not only do marketers have to navigate the range of obstacles that they face in domestic campaign delivery (everything from budgeting to sales follow-up… and anything in between), but they also have to layer on the formidable challenges of localization, translation, and working with remote teams with variable infrastructure or competencies, and much, much more besides. So what’s the secret of great international campaigns in B2B? How do you identify and overcome the obstacles, and create scale on a regional, or multi-regional basis – which could be game-changing for both your company AND your career?
That’s what we’ll be looking at in this roundtable, with help from the winners of the Best International Campaign category at the B2B Marketing Awards 2023. We’ll discuss:
· What’s the best practice for planning global campaigns, and how does this differ from single-country or single-region activities?
· How do you balance creative resonance with cultural differences and localization?
· How do you manage disparate local teams to ensure consistent delivery and execution?
· How do you measure campaign effectiveness across territories with varying sophistication or maturity?
Propolis Roundtables are designed for CMO’s and senior level marketers who are already members of Propolis. If you would like to register your interest to be amongst this select group at the upcoming roundtable please fill out the above form.
Editor-in-chief, B2B Marketing
I’m the Editor-in-chief and co-founder of B2B Marketing, and a passionate advocate and evangelist for everything B2B. I’ve been writing about B2B marketing issues for 17 years now (crikey!) and am motivated to understand the industry’s constant evolution, to understand the next big thing and to connect with the wonderful people working within it – which make it such a special place.
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