Napier and Armitage Communications merge

B2B technology agencies Napier and Armitage Communications have merged.

These two agencies will now be form two-thirds of the Napier Group, which also includes Peter Bush Communications which Napier acquired in September 2015 but continues to operate under its own brand. Together the brands have clients in a range of

B2B tech industries

including industrial automation, semiconductors, and software development.

The directors of Napier will take on new roles within the overall brand group. Mike Maynard (pictured) will lead the group of companies as managing director. Suzy Kenyon will take the role of director of the electronics practice. While Dave Ingle will become director of the industrial automation and IT practice. Meanwhile David Armitage, founder of Armitage Communications, will continue to work in the business by driving strategy for Armitage.

Maynard said by joining forces the new organisation would become one of Europe’s leading B2B tech agencies. “All three companies in the group deliver high quality technical campaigns based on deep insight,” he said. “Together they offer a comprehensive range of services including media relations, content generation, media buying, marketing automation, design, animation, video, and translation.”

Armitage added: “Napier’s focus on increasing the speed that clients can convert awareness to opportunity, and its extensive marketing automation expertise complements the skills of the Armitage Communications team.”

Napier ranked 65 in recently published 

The B2B Marketing UK Agencies Benchmarking Report 2019.

The B2B Marketing UK Agencies Benchmarking Report 2019

Who are the UK’s top B2B marketing agencies? This year’s league table features a record-breaking 95 agencies, and is chock-full of analysis, commentary and interviews.

Download and discover the UK’s top B2B marcomms agencies

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