US-based JUST has acquired internationally-stationed Enigma Marketing to create a new, independent, global and full-service agency: Just Global.
According to the statement, Just Global has offices across Europe, North America and Asia Pacific, servicing more than 80 brands (often technology-driven, B2B-focused and operating multinationally).
The newly formed agency will leverage JUST’s performance-driven creative and advance media and data practices, as well as Enigma’s global operations and deep creative and digital expertise. Combined, it brings 50 years of B2B and technology marketing expertise to the table, across both agencies’ full-spectrum ABM capabilities in personalised content.
Brandon Friesen, Just Global CEO, said: “We purpose-built Just Global to power the brands impacting the global digital transformation taking place.
“Our team’s independent spirit and authentic approach to relationships give clients unparalleled inventiveness and business results.”
According to the statement, Just Global introduces a frictionless service experience for brands, wherein customer teams of account, media, creative, platforms and analytics specialists work together as one group to deliver insights-driven, full-funnel brand-to-demand strategies. In addition to this, with media, insights and creative underpinned by data, regional experts at Just Global can optimise global business outcomes for brands across markets.
Learn more about Just Global here: