News: Marketing operations experts Vantage Clever acquired by IMG

Intermedia Global

(IMG), data marketing and campaigning experts, merge with

Vantage Clever

, a leading marketing technology consultancy to become the ultimate marketing trifecta.

Times are ever-changing and with that, organisations are seeking end-to-end strategies. Instead of pursuing multiple consultancies, which can be a consumption of valuable time and resources, why not use one consultancy to do it all?

On the back of the 2021 acquisition of award-winning marketing campaigns agency, Junction, IMG have now strengthened both of their strategic and operational capabilities in the vital area of technology. Now they can offer advice and delivery services on the three key pillars of modern marketing: Data, Technology and Campaigns.

What does this mean for IMG?

This move means that clients can come to IMG for their every need. From providing ABM data for B2B customers, which in turn needs an appropriate tech stack personalised around the individual’s data that has been amassed, to helping with large mass-market or even one-to-one ABM campaigns using the customised data compiled from one of its other key pillars.

Karla Wentworth said: “We’ve seen the martech landscape explode, more and more organisations are seeking end-to-end knowhow on selecting, optimising and powering their digitally-led marketing activity. Our services in data, technology and campaigns, means that, as a collective, our strengthened services can support the whole marketing and sales journey.”

Steve Kemish added: “We’ve been seeking a world-class team of marketing technology experts to complement our existing offering and Vantage Clever are that to a tee. They offer services that are the perfect fit for our clients’ needs. I look forward to working together with Karla and the team to build the next chapter of IMG and becoming an end-to-end modern growth partner.”

Both operations will work alongside each other in collaboration to focus their efforts on assisting clients from a diverse range of marketing sectors across the UK, USA, EMEA and Asia Pacific from its two UK offices. The experience of both companies, unified as one, will provide rapid growth for the business over the coming years.

The whole Vantage Clever team joins IMG employees and Karla joins the leadership team as COO.

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