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The MQL is Dead | B2B Marketing

How Conversations Are Transforming The Marketing Funnel

B2B marketing is broken. 

Marketers spend more time counting MQLs than revenue, and sales spends more time chasing bad leads than talking to best-fit accounts. 

Something’s gotta change.

In this guide, we share why marketers are moving away from MQLs to focus on the conversations that close business – and how you can too.

In this book, you’ll learn:

  • The power of real-time marketing and sales
  • How to increase conversions on your website, forms, emails, and videos with Conversational Marketing
  • What conversation-qualified leads (CQLs) are and how they improve your funnel
  • The future of lead processing

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