The Product Strategy Playbook: A Guide to Flywheels | B2B Marketing

Consumer expectations for digital products and services are reaching new heights. To keep customers satisfied, businesses must be able to continuously adapt to market demands.

Developing digital products isn’t a linear path. Instead, optimisation should be viewed as a flywheel—an ongoing virtuous loop that identifies the motions and events driving your product strategy.

Download to learn: 

  • An overview of flywheels and guidance on how to think through yours.

  • Five detailed examples of industry-specific flywheels.

  • A product strategy worksheet.

  • A couple of flywheel worksheets.


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