Business banking service Tide has launched its second TV ad campaign with creative agency Sidekick Studios to empower women in startups.
The campaign series
titled,‘Start Improv’ features a woman multitasking and improvising while making business decisions. While the campaign promotes Tide’s services, the ad pushes to empower women in a largely male-dominated startup scene.
Rupert Mason, founder of Sidekick Studios said: “It’s very important that we hero female founders as there is still a large gender gap that needs to be bridged. We see each ad as an opportunity to support and encourage founders from all backgrounds.”
Tide’s first TV campaign
Earlier in August,
the first TV ad
illustrated the need for financial management in small businesses.
Tide is a fintech company that provides mobile banking services for SMEs. With more than 100,000 business owners using the app, its services allow users to manage multiple business bank accounts while integrating accountancy software.