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What happens in a B2B messaging workshop? | B2B Marketing

Every business needs a core set of marketing messages – something everyone uses as a foundation for communication.

Do you know exactly what you want your business to say? Who you’re speaking to? Whether they’re going to care?

(Most importantly, does everyone else in your organization agree?)

That’s why you want a neat set of messages that anyone can refer to when they’re speaking for your brand.

A messaging workshop gives you an opportunity to work out what those messages are—and to do it in a forum where sales, product and other stakeholders are involved… giving you their buy-in as you go.

Read our quick guide to messaging workshops to learn;

  • Who should be involved?
  • How does the process work?
  • What outcomes should you expect?


“Different people bring different – but equally valid – perspectives to your messaging. The good thing about a workshop is that it gets all of those people together in one room to share their views and come to a consensus.”


Fiona Campbell-Howes, Founder, Radix Communications

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