Marketo has chosen Yesler to be its digital marketing agency.
Yesler became customers of the platform themselves in 2012. The following year the agency became a delivery partner which meant running its campaigns on Marketo.
Yesler’s global footprint and its specialism of B2B technology are believed to have played a positive role in the platform’s decision.
Gurdeep Dhillon, group VP demand generation, marketing operations and technology at Marketo, said Yesler was the perfect match in terms of culture, values, aptitude, and dedication to results.
“The stakes are higher than ever when it comes to digital marketing,” said Dhillon. “We’ve made a commitment to our business to generate new leads and capture existing demand at scale across regions and segments.”
David Jones, president of Yesler agreed both companies share the perspective that B2B strategy requires expertise in the interdependence of different marketing efforts.
“It’s evident in their business offerings, which are comprehensive and widely respected,” he said. “We’re elated to have Marketo as a client and eager to help them expand their customer footprint.”
Yesler has more than 200 employees and seven offices across Europe, US and Asia. Other customers of Yesler include Microsoft, Google, Amazon, and SAP.
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