Online marketplaces are becoming increasingly popular for B2B vendors. Discover the potential opportunities and threats they present in this comprehensive guide from B2B Marketing.
Online Marketplaces: Threat or Opportunity for B2B Vendors?
The Current State of Professional Services
In this report, we will break down the data observed since the initial launch of the Propolis Community Index and discuss its […]
Leveraging AI Tools to Enhance Marketing Campaigns
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s […]
Learn how ABM can help you align sales and marketing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and […]
Combining AI tools and human insight to drive B2B brand differentiation
AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of […]
John Watton, VP of Marketing (EMEA) at VMware
Drawing on over 25 years of marketing experience, VMware’s John Watton takes stock of the B2B marketing landscape and offers his wisdom […]
Annabel Rake, CMO for the UK and North & South Europe at Deloitte
If anyone knows what it takes to become a stand-out marketer, it’s Deloitte’s Annabel Rake. She joins Editor-in-Chief, Joel Harrison, to reveal […]