A lot has happened in the B2B world over the last decade. We’ve seen rapid technological innovation, a total evolution in the

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today announced the appointment of Susan McKay as international

Alignment between sales and marketing should be a priority for any business leader looking to generate growth. Of course, it’s easier said

Barbara Stewart, Propolis’ resident CX Hive expert, on how to finesse your CX from taking a simple approach to the importance of transparency

In a recent interview, Think Beyond’s Steven Cozens outlines why emotional marketing should be at the top of your to-do list, how

Funding will support next-generation product enhancements including AI-driven email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, the

The rise of digital transformation has brought a radical shift in buying behaviour and the marketing landscape. With an explosion in the

From ABM to the use of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent data has the

Adobe’s Future of Creative Experience research was conducted by Advanis between August and September 2021, surveying 407 UK based creative professionals (307

Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the