Aston Martin Formula One partners with ServiceNow
Aston Martin Aramco Formula One (AMF1) have announced software company ServiceNow as the team’s official intelligent platform partner. To correspond with the
Feature post – B2B insights
Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.
Leaders Forum 2023 Findings
The year of the great marketing team ‘reset’? In case you’ve been living under an AI-generated rock, the past three years have
Expandi Acquires ABM platform Jabmo
Elevating B2B MarTech with Cutting-Edge Solutions Expandi Group, the powerhouse in EMEA’s B2B MarTech and AdTech realm, proudly announces its latest feat
Psychographics: The B2B marketer’s latest, greatest BFF – or it should be! (Part I)
Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B
From CMO to CEO: The Journey and the Destination – Synopsis of a Strategy & Leadership (VIP) Interview (Part II)
Propolis’ Sue Mizera summarises her Ignite London session on the differences between CMOs and CEOs and how you can take the next
The B2B Marketing Awards 2023 shortlist announced
The B2B Marketing Awards celebrates the best and brightest in B2B. With a whopping 29 categories and +350 submissions, it is undoubtedly
From CMO to CEO: The Journey and the Destination – Synopsis of a Strategy & Leadership (VIP) Interview
Propolis’ Sue Mizera summarises her Ignite London session on the differences between CMOs and CEOs and how you can take the next
Propolis Wins ‘Innovation of the Year’ at PPA Awards
B2B Marketing is delighted to announce that our flagship product, Propolis, has been awarded ‘Innovation of the Year’ at the prestigious 2023
B2B Marketing & Numentum Partner to Inspire Better Buyer Experiences
B2B Marketing and Numentum have partnered to facilitate the cross-pollination of B2B go-to-market insights and best practices across both sides of the
Why employees are your best brand advocates
Andrea Huckett, head of career management at Saint-Gobain UK, Ireland & South Africa, explains why the construction firm’s employee advocacy is at the centre of
B2B and M&A: How marketing can demonstrate value at this make-or-break moment
A merger or acquisition is typically a pivotal moment for any B2B organisation, with success or failure determining the future of both
Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty
Marketing team sentiment has shifted dramatically in the last six months, and as a result marketing leaders have to embrace new tactics
