B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

B2B marketing report - the Future of B2B events

The future of B2B events: Strategic importance of events elevated by two years of crisis

In this report, we spoke to event marketers, organisers, tech vendors, attendees and venue owners to learn more about what the future […]

B2B Marketing guide - Middle of your funnel is broken

The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys – B2B Marketing

Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in the […]

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The Propolis top US marketers 2022

At B2B Marketing, we aim to keep you up to date with the latest trends in B2B, the best campaigns, the strategies […]

B2B marketing US Agencies Benchmarking report

The B2B Marketing US Agencies Benchmarking Report 2022

Who’s the biggest US agency? Who’s making the most money? Who’s growing faster than everyone else? Who’s the right fit for my […]

B2B Marketing Trend Tracker 2022

The 2022 Trend Tracker

Each year, we ask client-side and agency-side marketers what they’re focused on for the year ahead. The results indicate the areas that […]

B2B Marketing report: Riding the wave of martech change

Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide

Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our […]

B2B Marketing guide - UK Agencies Benchmarking Report 2022

The B2B Marketing UK Agencies Benchmarking Report 2022

Who are the biggest and best UK B2B marketing agencies? Who’s racing ahead when it comes to growth, and which agencies have […]

B2B Marketing report Account-based strategies across Europe

Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?

Account-based strategies have been all the rage for a few years now, but how do they differ across EMEA? We spoke to […]

B2B Marketing report - Building an authentic brand

Building an authentic brand: Defining the building blocks for brand success

Over the course of the few years, it appears brand has had something of a resurgence when it comes to focus among […]

B2B Marketing report - How to break down data silos

How to break down data silos and become the data-driven marketer you need to be

Every year, marketers have more data at their disposal, but what good is that if you can’t access, connect and understand it […]

B2B Marketing report - ABX_ What is account-based experience, and what do you need to know

ABX: What is account-based experience, and what do you need to know?

Download this report now to get an introduction to the topic, as well as an explanation as to just how it works. […]

B2B Marketing report - The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond With marketers constantly in pursuit of the […]

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