B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.


The tech marketer’s guide to channel marketing

Download this free guide to help you navigate the complex and competitive channel marketplace The channel has always been an important route […]


Preparing your account based marketing pilot for take off

Download this free report to find out how to run an account-based marketing pilot programme How do you get account-based marketing off […]


B2B Marketing UK Salary Survey 2019

What is the average salary for a B2B marketer? Are marketing salaries higher in agencies or in client-side roles? What salary should you […]


Maximizing your webinar engagement – before, during and after

Download this free guide to unlock the potential of your webinars and turn them into a powerhouse marketing channel Think of a […]


6 winning examples of B2B brands using martech to smash targets

Download this free guide to find out how six B2B brands used their tech stack to deliver substantial ROI, new pipeline generation and higher […]


B2B Marketing UK Agencies Benchmarking Report 2019 | B2B Marketing

Discover the latest trends in B2B marketing in the UK with the B2B Marketing UK Agencies Benchmarking Report 2019. Download your free […]


8 Essential Account-Based Marketing Skills | B2B Marketing

Learn the 8 essential skills for successful account-based marketing. Download our free guide to get started and maximize your ABM strategy. Get […]


Mapping the Small Business Customer Journey – B2B Marketing Guide

This free guide from B2B Marketing provides an in-depth look at mapping the small business customer journey. Learn how to create a […]


Early Stage ABM Template | Free Downloadable Guide | B2B Marketing

This free downloadable guide from B2B Marketing provides an early stage ABM template to help you get started with your ABM strategy. […]

B2B Marketing guide: B2B social media strategy template

B2B social media strategy: template

Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes […]


Building a successful SME campaign

Download this free, practical guide to planning and executing a successful marketing campaign that targets small businesses The UK’s small firms generated a […]


Market research brief template

There’s no room for fuzzy of fluffy when it comes to briefing a research agency or team for a marketing research project. This […]

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