B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

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Client case study template – how to create a winning case study

Case studies are a crucial element of providing social proof and client advocacy, to support your products, services and brand. This template will make […]

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How to measure and monitor customer experience

Download this free, practical guide to discover how to track CX efforts within your organisation – and how to improve it. B2B Marketing […]

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What B2B marketers need to know about social selling

Download your free guide to find out what social selling is, and how marketers can make a success of it Social selling […]

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How to ensure consistent brand experience

Download this free, practical guide on how to deliver a great brand experience for customers every time What makes a decision-maker loyal […]

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What ABM really means and looks like for marketers

Just 11% of B2B marketing teams have a fully developed ABM plan in place. For many marketers, the principle requirements of ABM […]

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5 great examples of ABM in action

Download this free collection of case studies for campaigns that wowed prospects, positioned brands as experts and generated significant sales Every set of […]

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GDPR for B2B marketers: Everything you need to know and do

GDPR. Just four little letters that could spell a whole heap of trouble for marketers.  The General Data Protection Regulation represents a huge […]

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A business case for B2B rebranding

The business case you need to get others on board with a rebrand Your brand is your most valuable asset. It moves […]

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Building a Brand Style Guide: Resources (Guide+InDesign Template)

Are you struggling with branding? Whether you’re rebranding or just starting with your brand strategy, you know that maintaining a consistent presence […]

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The buyers guide to sales enablement platforms

Organisations that have embraced sales enablement have seen a 350% increase in content usage and 65% more revenue generated by new reps. […]

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Choosing channels – How to select the most effective marketing channels

With so many channels to choose from, it’s not that easy to get the balance right. Your brand is every perception of […]

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The CMO’s guide to account-based marketing in manufacturing and life sciences.

Jabmo wrote this guide to help you understand how an account-centric approach to digital marketing will address the new realities of B2B […]

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