Business news leader, CNBC has launched a brand campaign, ‘Live Ambitiously’ across several regions including the Middle East, Asia Pacific and Europe.
To inspire the next generation of business leaders, the network interviewed several anchors to discuss their relationship with ambition, what success means to them and how they’ve overcome obstacles. Launched in North America earlier this year, the campaign has aired globally on TV and various social platforms and features the likes of international leaders such as Christine Tan, anchor of Managing Asia and Karen Tso and Steve Sedgwick, co-anchors of Squawk Box Europe.
KC Sullivan, President of CNBC said: “’Live Ambitiously’ shines a spotlight on CNBC’s ability to inspire our audiences to recognise and embrace their own ambition, and seize opportunities to improve their lives and financial well-being.
“With this brand campaign, we are reinforcing CNBC’s position as the world’s number one business and financial news network and strengthening the communication of the brand globally. Our anchors are incredibly driven individuals who are deeply committed to providing consumers with the news and information they need to help them succeed. This campaign offers a look behind the curtain like never before, and I believe that the personal success stories from our talent will resonate around the world.”
To check out the full campaign, click here.