B2B insights

The B2B Marketing Awards 2023 shortlist announced

The B2B Marketing Awards celebrates the best and brightest in B2B. With a whopping 29 categories and +350 submissions, it is undoubtedly the industry event of the year. So, which stand-out entries made it onto the shortlist? Let’s take a look.

Gravity Global are coming in hot this year. The global juggernaut of agency land has pulled a massive 14 shortlists, including B2B agency of the year and B2B global agency of the year.

Other notable agencies include Digital Radish, who appear nine times on the shortlist, The Croc at seven, and Transmission with six. Amongst other A-list agencies you’ll find the likes of Rooster Punk, Merkle B2B, MOI Global and Just Global, to name a few.

Last year Addleshaw Goddard put the Bates in B2B with their campaign ‘Rhyme and reason – Poetry and the law’ – a masterclass in creativity that brought home four wins including the most coveted prize of the night, The Grand Prix. Now make no mistake, I’m no betting woman. But if I was, being shortlisted eight times is enough for me to go all in on another successful night.

Ogilvy’s campaigns ‘The NextWave Elevator Challenge’ for EY and ‘What on Earth is the value of Space?’ for Inmarsat have clearly made an impression with our judges, with each campaign being shortlisted in four different categories. Hut3’s campaign ‘Global Healthcare Engagement’ for Atos has also made a splash, being shortlisted for highly competitive categories, such as ‘Best use of content marketing’ and ‘Best use of thought leadership.’

When it comes to ‘Team of the year’, you’ll see a plethora of industry leaders from Mitie and ServiceNow, to EY and State Street Corporation.

Henkel’s Ryan Almond, Send Technology’s Sarah Sutton and GE Digital’s Tracy Swartzendruber are all shortlisted for marketer of the year. Who will follow in the footsteps of Bidwell’s Matt Allen and take home the prize?

We’ll find out on 15 November. See you there.

Check out the shortlist here.

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