94% of consumers said they check reviews when looking for a product or service
Consumers have never been better informed about what they spend their money on, and in just a few clicks of a mouse or taps of a screen, shoppers can compare prices, products and opinions.
In the past year, the number of consumers checking reviews before making a purchase has increased by 20%. Our report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them.
- Shopping and research behaviour – how consumers make purchase decisions.
- Using and leaving online reviews – how feedback influences the decision-making process.
- Building trust – are consumers worried about fake reviews and what businesses can do to help?
- The future of online reviews – how technology will have an impact.