Successful ABM programmes rely on a tight partnership between client-side ABM teams and their chosen agency.
- Be a stronger agency partner to your clients and deliver on their ambitions.
- Build insights on accounts and key stakeholders.
- Craft the right marketing strategy for an account or cluster.
- Create compelling ABM propositions and content.
Delivered over four weekly two-hour sessions by two ABM practitioners from Inflexion Group ‘s founder and managing principal Louise Jefferson , this accredited course includes proven concepts, group work and best-practice case studies as well as an opportunity for personal reflection.
Download this course guide to find out more.
