The future of account-based marketing is technology driven.
Software and systems are finally at a point where – with the right strategy in place – technology can fuel the whole ABM process.
But our research shows just 16% of B2B marketers are confident they have a good understanding of the technology currently available for ABM.
In fact, this lack of clarity over what’s available and what it can do is the number one challenge marketers face when implementing an ABM strategy.
Download this free, 19-page vendor-neutral guide to discover:
- What technology should be in your ABM stack – whatever your level of maturity.
- The top three challenges B2B marketers face when combining tech and ABM.
- Easy-to-understand definitions of the key systems you should be using to enhance your ABM.
- An at-a-glance ‘ABM Technology Maturity Map’, highlighting the key vendors for each piece of technology.
This free, practical guide will tell you what tech you need in your stack to optimise ABM
An effective stack can run everything from identifying, targeting and tracking accounts and prospects, to expanding into organisations, developing content and updating sales and marketing teams.
Despite this move, few companies have perfected their process. Indeed, introducing an ABM strategy is far from simple. With so many ever-evolving software options, the possibilities can seem overwhelming.
Download this report now to receive an independent opinion on the technology that’s right for your ABM journey.
“63% of B2B marketers see ABM as an important part of their strategy, and 80% are increasing their focus in this area”
B2B Marketing research, 2017