Download this free, practical guide on how to deliver a great brand experience for customers every time
What makes a decision-maker loyal to a brand?
A survey carried out last year found the key factor – more important than a brand’s authenticity, relevance and transparency combined – was brand consistency.
But if delivering a great brand experience in itself is difficult – it’s even harder to do it every single time, when that’s dependent on everyone from the receptionist to the CEO giving the right impression.
Download this 14-page guide to find out:
- What brand experience is – and why it’s not just experiential marketing.
- The close relationship it has with customer experience.
- Why it’s important in B2B, and what benefits it can deliver.
- How to develop brand experience in your organization.
- Ensure your experience is consistent across touchpoints.
- How to measure its success.
“Today, the experience is the product”
Kieron McCann, director of marketing and strategy, Cognifide