Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Let’s be real. When it comes to channel, the Vendor-Partner relationship is not perfect.

For too long, Vendors have pushed out standardised campaigns for all of their Partners to run, regardless of their Partners’ requirements or specialisms.

The result is content that is irrelevant to Partners’ audiences, little visibility into what either party wants, non-existent joint value propositions, and more.

Clearly, there is a better way – a way in which both Vendor and Partner thrive. This report will show you how.

Download your free copy now to learn how to:

  • Avoid ‘one-size-fits-all’ for your Partner marketing campaigns.
  • Rejuvenate your approach to channel in 2021.
  • Create long-term meaningful connections to improve your Vendor/Partner relationships.

We work with our channel marketing agency to really get under the skin of our Partners, analysing their capabilities, the markets they operate in, their value proposition, how they see themselves working with us, which of our capabilities they’re going to be selling and, together, what that means for the end client.

Rob Reynolds, Head of EMEA channel and tech partner marketing, Verizon Business

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