Whitepaper – Why is B2B marketing special?

Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial relevance when implementing a business-to-business marketing strategy. By Matthew Harrison, Paul Hague & Nick Hague, B2B International

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B2B International

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