Leaders Roundtable: The secrets behind the most commercially successful campaigns
This series of roundtables brings the online community of Propolis to life with exclusive thought leadership and networking for CMO and senior level Propolis members.
Date: 7 December 2023
Time: 2:45 PM GMT
Location: B2B Marketing Offices – Westgate House, 9 Holborn, London EC1N 2LL
The ultimate determinant of success for B2B marketing campaigns is always commercial return – but that’s something that’s too easily forgotten in an industry firmly rooted in creativity and with a dialogue often dominated by agencies. So how do marketing leaders maximize the commercial success of their campaigns, avoiding distractions and aligning stakeholders to this singular objective? And what are the characteristics of the most commercially successful campaigns in B2B? That’s what we’ll be exploring in thisPropolis Leaders roundtable, leveraging the evidence from the Most CommerciallySuccessful Campaign categories at the B2B Marketing Awards 2023… and, of course, the winners! We’ll discuss:
· Which metrics did these outstanding campaigns use to prove their success?
· To what extent were these campaigns able to demonstrate actual revenue, versus revenue potential?
· How did the marketers responsible optimize finite resources to deliver maximum impact?
· What role did non-marketing stakeholders play in ensuring the success of these campaigns?
Propolis Roundtables are designed for CMO’s and senior level marketers who are already members of Propolis. If you would like to register your interest to be amongst this select group at the upcoming roundtable please fill out the above form.
Editor-in-chief, B2B Marketing
I’m the Editor-in-chief and co-founder of B2B Marketing, and a passionate advocate and evangelist for everything B2B. I’ve been writing about B2B marketing issues for 17 years now (crikey!) and am motivated to understand the industry’s constant evolution, to understand the next big thing and to connect with the wonderful people working within it – which make it such a special place.
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