B2B Intelligence
As the number one, go-to resource for B2B marketers globally, we deliver the expert and objective business intelligence, tools and resources you need to succeed in today’s competitive marketplace.
Thought leadership during an economic crisis with Edelman’s Andrew Mildren
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Featured Propolis Intelligence
Becoming a Convincing Commercial Brand Marketer
Transform your challenge into a triumph: senior marketers often encounter the formidable task of persuading the C-suite to commit to long-term brand […]
Rethinking Channel Partner Marketing
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session […]
How Tech Marketers are Boosting Performance
In this report, we delve into the findings from the initial launch of the Propolis Community Index, focusing specifically on the technology […]
The Current State of Professional Services
In this report, we will break down the data observed since the initial launch of the Propolis Community Index and discuss its […]
Leveraging AI Tools to Enhance Marketing Campaigns
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s […]
Learn how ABM can help you align sales and marketing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and […]
Latest Podcasts
Shane Redding outlines why all marketers need to be ‘commercial marketers’
In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy […]
Why brand campaigns need to be paw-sitively bold in today’s marketing climate, with Gamma
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to […]
How BT successfully transformed into a B2B brand with its new campaign
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand […]
Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand
In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing catches up with Eric Glass, Chief […]
Why global alignment is key to an agency’s success, with Just Global
In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to […]
The 2024 Trend Tracker: Learn what your peers are focusing on this year
Guess what? Our 2024 Trend Tracker is now live – we asked both client-side and agency-side marketers to share their thoughts on […]
Latest B2B Guides and Reports
Guiding principles for marketing leadership in 2024 and beyond
In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a […]
Martech Vendor Spotlight Report 2024 for Account-Based Marketing
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]
Future forward: Top tips for implementing AI into your business
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]
Looking ahead: 6 ABM predictions for 2024
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]
Searching for future-proofed solutions for B2B marketers
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead […]
Featured B2B Insights
How to use podcasts to build relationships that turn to revenue
Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu, […]
Four steps to responsible growth
As businesses, we have the power to create a healthier planet, flourishing communities and thriving economies. In the world of B2B, we’re in […]
Can we use AI to further humanize our B2B Brands?
In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences […]
Why marketing needs to take sustainability seriously
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better […]
Workday launches rock star campaign with Gwen Stefani, Travis Barker, and Billy Idol
Enterprise software company Workday has launched two new TV commercials, “We’re All Rock Stars,” and “Rock Responsibly,” to highlight that corporate rock […]
The art of scaling ABM
In the realm of account-based marketing (ABM), the expectation of the relationships between agencies and clients has evolved. Today, businesses seek partners […]
