Episode 103: How to adopt a joined-up measurement strategy with Just Global

How to adopt a joined-up measurement strategy

If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you can’t, you’re operating blindly, and aren’t seeing the full picture of your hard work.

Just Global’s Emilie Lee, EVP global analytics, and Ritesh Patel, director of analytics, join B2B Marketing’s Lucy Gillman for the who, what and why of an integrated measurement strategy. They discuss how to start with goals, the importance of building trust and clarity, getting your team singing off the same hymn sheet and unlocking inspirational insights.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

Interested for more?

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore other podcasts

Contact us to find out what B2B Marketing can do for you and your business:

US Office

Europe Office

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.