In this week’s episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign’s success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.
The campaign managed to rack in three awards for ‘Best multichannel campaign’, ‘Best use of direct mail’ and ‘Best use of customer insight’ at the B2B Marketing Awards last year.
To find out more about the success of these campaign, check out the in-depth case study here:
To learn more about what Really B2B is doing, follow them on Twitter @REALLYB2B