In this week’s episode, Editor in chief for B2B Marketing Joel Harrison discussed how marketing operation leaders can optimise and better their strategy in 2021. Martech has never been more critical to successful B2B marketing. But at the same time, the proliferation of platforms, the speed of channel evolution and ever-rising buyer expectations, means this success has never been harder to orchestrate.
In this webinar, we broke down:
– When does marketing ops become an essential part of your marketing team?
– How you succeed as a marketing ops practitioner or leader?
– How do you scale your marketing ops resource?
– What are the alternatives to an internal marketing ops function?
– What’s the future trajectory for marketing ops, and how to you prepare for it?