80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. This means marketing needs to move buyers further down the funnel.
In this week’s episode, editor for B2B Marketing David Rowlands spoke with Leslie Talbot, senior VP of Strategic marketing programmes at Corporate Visions, about four science-backed skills that marketers need to become memorable enough to influence buying decisions. This skills included messaging, content, visuals and storytelling.
To download the full webinar, check it out here!
In addition, if you’d like to check out anymore of our webinars, check them out here on our website: b2bmarketing.net/en-gb/webinar-programme