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How to make lead nurture a part of your organisation with Adobe’s Kate Doyle

In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable leads, how to improve conversations throughout the funnel and how to make nurture a part of your overall marketing strategy.

She also touched upon why marketers need to get more creative and take more risks to stand out with hyper-personalisation.

To watch the full webinar, you can register and watch it here.

You can also see our upcoming webinars here.

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