In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around copywriting wizard. David explains how to create great longform copy, when and where to use humour in your writing, the worst buzzwords he’s currently hearing, and more.
If you want to hear more from David McGuire and want to check out his copywriting training course (taking place on 22-23 September, and again on 24-25 November), just click here.
If you were intrigued by the discussions on ABM, and want to learn more about how to master your ABM, why not check out the B2B Marketing ABM Conference, taking place on 2-4 November 2021, here.
