dan swift podcast b2bmarketing

Demandbase’s Paul Gibson on all things ABX

In this week’s episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase’s VP EMEA Paul Gibson.

Paul and David discussed all things ABX (account-based experiences) – what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.

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