Award-winning Brian Macreadie discusses Addleshaw Goddard’s poetry-based campaign

We’re kicking off the new year with Addleshaw Goddard’s Brian Macreadie to unpack the secrets behind what makes an award-winning campaign. This campaign, which used poetry to grow the law firm’s brand, saw a brand reach of over 350,000 people, three million brand impressions, and over 1,000 hours of brand exposure on the Financial Times website. 

Oh, and did we mention the four trophies it brought home at the 2022 B2B Marketing Awards, including the most coveted prize of the night, the Grand Prix?

Hosted by head of content, David Rowlands, we dive into ‘Rhyme and Reason – Poetry and the Law’, exploring everything from the challenges faced, the channels used, to getting buy-in for creativity, and why B2B could always use a little more poetry.

Click here to read more about the campaign and the poems themselves.

If you want to uncover the secrets behind a stand-out campaign, you can find the Gold winner’s case studies on B2B Marketing’s gated community site, Propolis. To find out more about the mine of exclusive content and on-tap expert advice available to Propolis members, click here.

To find out more about the B2B Marketing Awards, click here. To secure your spot to the UK’s biggest B2B martech focused event, Martechopia, click here. And for the state-side among us, book your super early bird tickets to Ignite USA here.

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