Playing the long game in a recession with Just Global’s Brandon Friesen

Listen, we know the sway of short-termism. Demand and lead gen delivers quick wins, it helps you reach targets. And in a recession where pressure mounts as budgets and resources decline, it seems like the right move. Right?

Wrong. In this week’s episode, deputy editor Lucy Gillman is joined by CEO Brandon Friesen to discuss thinking long-term in a recession by investing in full-funnel marketing, and unpack some of the key findings from the report Pipeline’s secret weapon: Full-funnel marketing (and how to prove it) – a survey taking stock of how +200 B2B marketers feel about full-funnel marketing and brand.

To download the report, click here.

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