The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to have’ not a ‘need to have’.
The truth couldn’t be further from it.
In this episode, deputy editor Lucy Gillman is joined by Matt McGillicuddy, head of brand at Infinity, and Harry Webster, associate director at Champion Communications, to bust these PR myths by unpacking Champion’s recent study, B2B PR for Growth.
The trio take a deep dive into the role of PR as a business driver, exploring why investing in PR means investing in future pipeline and setting aside the short-termism in favour of brand building and long-term thinking. They also discuss what’s stopping marketers from making full use of PR and how you can get started on your PR journey.
To find out more about B2B PR for Growth, click here.
And make sure you tune back into The B2B Marketing Podcast every other week as we continue our six-part series into PR in B2B!