How Revere won ‘Best channel marketing initiative’ at the B2B Marketing Awards with Zoe Bevis

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1739259309&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-130-how-revere-won-best-channel-marketing-initiative-at-the-b2b-marketing-awards” title=”Episode 130: How Revere won ‘Best channel marketing initiative’ at the B2B Marketing Awards” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 130: How Revere won ‘Best channel marketing initiative’ at the B2B Marketing Awards</a></div>

At the 2023 B2B Marketing Awards, Revere took home the Gold for ‘Best channel marketing initiative’. The agency worked with Westcoast, an IT distributor, to create a holistic campaign which utilised a plethora of channels. In the end, Revere smashed its target with a 20% open rate on emails, a click through rate of 6% and 33,000 impressions from the initial campaign launch. 

Kavita Singh, Senior Content Editor, B2B Marketing, sat down with Zoe Bevis, Client Services Director, Revere, to reflect on the campaign’s success as well as what it takes to win such a coveted award. They also dive into why sales alignment was crucial for this specific campaign, as well as her top tip for B2B marketing companies who want to create standout campaigns like Revere.

Want more? We break down the full campaign in a downloadable report here. Find out all the in-depth details, what the judges thought of the entry and more.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

Interested for more?

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore other podcasts

Contact us to find out what B2B Marketing can do for you and your business:

US Office

Europe Office

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.