How to create an award-winning purpose-led marketing campaign

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1751539656&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-132-how-to-create-award-winning-purpose-led-marketing-campaigns” title=”Episode 132: How to create an award-winning purpose-led marketing campaign” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 132: How to create an award-winning purpose-led marketing campaign</a></div>

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Mark Hodge, Vice President of Marketing, McCain Foods; Gavin Dunn, Managing Director, KERB+ as well as Rebecca Lewis-Stanton, Client Services Director, Omne and Jasmine Preen, Senior Account Manager, Omne to discuss their Bronze win for ‘Best purpose-led program’ at the 2023 B2B Marketing Awards. The campaign ‘Streets Ahead’ shined a light on the hospitality industry while giving opportunities for cohorts that found themselves marginalized or far removed from entrepreneurship.

The group delved deeper into why the street food sector was targeted, how Omne managed to get the messaging right, as well as all the key metrics and incredible highlights from the campaign. Plus, they shared how the campaign tapped into the emotional aspect in B2B marketing.

Want more? In just two weeks, we’ll be sharing an in-depth report on our main website which outlines all the details to Omne’s award-winning campaign.

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