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Sophie Bowkett talks through Bird & Bird’s rebrand and the importance of emotion

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1754904276&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-133-sophie-bowkett-talks-through-bird-birds-rebrand-and-the-importance-of-emotion” title=”Episode 133: Sophie Bowkett talks through Bird &amp; Bird&#x27;s rebrand and the importance of emotion” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 133: Sophie Bowkett talks through Bird &amp; Bird&#x27;s rebrand and the importance of emotion</a></div>

In this episode, David Rowlands spoke with Sophie Bowkett, CMO, Bird & Bird about their recent rebrand.

They discuss everything from the importance of brand in the first place, right through to how you can put emotion at the centre of everything you do.

If you’d like to learn more about Propolis, just head here: b2bmarketing.net/propolis

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