2023 Propolis Community Sprint Report
The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint
Propolis Contents
Explore community intelligence content readily available to Propolis member
Leveraging AI Tools to Enhance Marketing Campaigns
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s
Creating a seamless omnichannel customer experience
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and
How sales and brand marketing can collaborate to drive business success
Geopolitical instability, inflation, rising interest rates, and supply chain issues are just a few of the challenges businesses face. Given this context,
Sales Centred Content Maturity (SCCM)
The 2023 trend tracker has sales enablement top of the pile, an area that’s been growing in focus over the last few
How to use Customer Centricity to Create a Partnership with Sales and Marketing
Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned
Employee Experience for Cultivation Excellence & Leadership
In the post-COVID-19 business environment, the key to sustaining high-performing teams and achieving organizational success lies in optimizing the ’employee experience’ (EX).
Adapting Technology into Marketing
As a result, MOps must be proactive in adopting new technologies to remain competitive in the industry. In this guide, we’ll explore
Learn how ABM can help you align sales and marketing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and
Combining AI tools and human insight to drive B2B brand differentiation
AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of
John Watton, VP of Marketing (EMEA) at VMware
Drawing on over 25 years of marketing experience, VMware’s John Watton takes stock of the B2B marketing landscape and offers his wisdom
Annabel Rake, CMO for the UK and North & South Europe at Deloitte
If anyone knows what it takes to become a stand-out marketer, it’s Deloitte’s Annabel Rake. She joins Editor-in-Chief, Joel Harrison, to reveal
The State of Martech
Our downloadable report on the state of Martech looks at how satisfied marketers are with their tech stacks, how integrated the systems
Future of Events
The Future of B2B events report looks at current and upcoming trends facing event professionals and marketeers. We spoke to event marketers,
Gursaran Marjara, Non Executive Director and former CMO, The Access Group
What can Marketers and Marketing Leaders do to maximize their impact and success with mergers and acquisitions (M&As)? Gursaran Marjara talks us
Catherine Dutton, VP Global ABM & EMEA Marketing, Pegasystems
In this CMOs in profile, Catherine Dutton talks through 6 key elements: What great leadership looks like in a B2B marketing role.
Creating an Environment for Marketing Team Success – Antonia Wade, Global CMO of PwC
In our CMOs in profile interview, Antonia covers three main areas: How to create a thriving environment for marketing by balancing a
How to Select a Vendor Using an RFP
Bringing technology and tech suppliers into your organisation is unavoidable, but you must be sure you select the right tool for your
Building and Maintaining an Authentic Brand
Technology has driven B2B marketers to be more precise and targeted in how they operate – but that should never be at
Global Centralisation
Global centralisation is the hot topic of multi-location businesses. Whether it is a demand generation centre, a centre of excellence or shared
Leadership in Marketing – Simon Edward, CMO of IBM, UK&I
How do you transition from a marketing professional or executive to a marketing manager or leader? And if you’ve already made the
Building Sustainable, High Performing and Diverse Marketing Teams
Diversity & inclusion isn’t a fad or the latest business initiative. It’s not a tick box exercise and it’s so much more
Is it Time to Refresh your Brand?
A brand refresh aims to breath new visual life into a brand that may have started to look stale and staid. The
Rethinking Campaign Planning
With more scrutiny and challenge over marketing budgets, it’s important for marketing teams to distinguish between the necessary and the wasteful. More
Five Steps to Building a Brand Business Case
Selling brand into the c-suite is a daunting and sometimes demoralising task. Frequent challenges range from brand being equate with a logo,
How Marketing Can Drive Strategy and Transformation
Change is often uncomfortable and stressful for organisations but also presents fantastic opportunities to rethink business models and ways of working. In
Marketing Campaigns
Plan, plan and plan some more. This is the fundamental building block to ensuring the best possible marketing campaign. It may be
How to Build a Data Strategy in Four Steps
Ensuring that data is a key driver of your marketing strategy and can drive business value is much easier to achieve in
International Marketing Organization Structures
This model looks at different structures and operating models for the marketing department depending on the type of organisation and was developed
Taking an Account-based Approach to Optimise your Marketing ROI
These are challenging, if rather confusing times for businesses to plan amid varying market and economic signals. Whatever the true situation, there
Diversity and Inclusion
Diversity and inclusion have made the leap from being perceived as tokenistic and tick-box to being a core pillar of business strategy
