Propolis CMOs in Profile

Catherine Dutton, VP Global ABM & EMEA Marketing, Pegasystems

Watch as Catherine Dutton with Pegasystems talks in-depth about what great leadership looks like to her and what her biggest challenges are as a marketing leader.

In this CMOs in profile, Catherine Dutton talks through 6 key elements:

  • What great leadership looks like in a B2B marketing role.
  • What are some of the biggest challenges Catherine is currently facing as a B2B marketing leader?
  • What Polycrisis means for B2B marketing leaders.
  • What the value and importance of strong peer-to-peer networks are for a B2B marketing leader? 
  • Where B2B Marketing is right now in terms of its maturity and the value and respect in which is held for business. 
  • What is it about B2B marketing that Catherine is mad about, in both the positive sense and in a sense that is maybe more negative?


Part 1 of 4 of the Pegasystems CMOs in Profile:


The Propolis “CMOs in profile” are insight-packed video interviews with Chief Marketing Officers from some of B2B’s biggest and most innovative organisations. Each full-length interview is exclusively available to Propolis members.

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