In this CMOs in profile, Catherine Dutton talks through 6 key elements:
- What great leadership looks like in a B2B marketing role.
- What are some of the biggest challenges Catherine is currently facing as a B2B marketing leader?
- What Polycrisis means for B2B marketing leaders.
- What the value and importance of strong peer-to-peer networks are for a B2B marketing leader?
- Where B2B Marketing is right now in terms of its maturity and the value and respect in which is held for business.
- What is it about B2B marketing that Catherine is mad about, in both the positive sense and in a sense that is maybe more negative?
Part 1 of 4 of the Pegasystems CMOs in Profile:
The Propolis “CMOs in profile” are insight-packed video interviews with Chief Marketing Officers from some of B2B’s biggest and most innovative organisations. Each full-length interview is exclusively available to Propolis members.