Propolis CMOs in Profile

Creating an Environment for Marketing Team Success – Antonia Wade, Global CMO of PwC

Clear vision, curiosity and a close watch on process are key attributes of a high performing marketing leader according to global CMO at PwC Antonia Wade.

In our CMOs in profile interview, Antonia covers three main areas:

  • How to create a thriving environment for marketing by balancing a clear vision for what your teams need to achieve with flexibility and humility in listening and learning from what has worked and what hasn’t.
  • How best to work in tougher market conditions – from ensuring teams are best skilled and getting the most out of technology investments to looking at production-to-distribution ratios so content assets are fully sweated
  • How to best establish a presence for marketing in the boardroom by combining quality assurance in your work, understanding the business drivers, and articulating the direct impact marketing has on business performance


Part 1 of 3 of the PWC CMO series interview:


The Propolis “CMOs in profile” are insight-packed video interviews with Chief Marketing Officers from some of B2B’s biggest and most innovative organizations. Each full-length interview is exclusively available to Propolis members.

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